The me becomes a brand. With personal news, with stories and statements people pay attention for and share. Public influence works with “the right themes“ and media- presence. It is the result from competence-transfer, trust and a positive personal image profile. The key is personality and authenticity… in language, visual communication and individual style. That means with words and with pictures. With professional writing and professional photography… quality and the right decisions. The me as a brand requires daily self-reflection.  Every statement ask for response and gives way for the next (right) step.
New rules. The media culture has changed. The me becomes a brand.
Imprint Contact Copyright: CEA 2018 Entry
Paolo Lucioli General Manager at Banca Monte dei Pashi di Siena