2       0      1        7
Interests Targets Expectations Fact check
Theme and Story Development
Creation
Media Content Development Copy/Conception Photography Layout Production
Internal w o r k f l o w.
„The most reputable media source should be your own.“
Exit
•  Analysis •  Research •  Monitoring •  Evaluation
Strategic Conceptual With regards to content •    legally compliant •    risk management
Documentation
Reporting
Controlling
• Measures • Activities • Developments • Events • Communication and Response • Timing and Deadlines
• Client • Client Contacts • Distribution List • C-Report. (How we work)
• Measures • Activities • Events • Communication and Response • Timing and Deadlines • Results • Developments/Aberrations
Briefing
Risk Management-RM Crisis Management-CM